Study Guide

Quiz 2

Verbal Communication (Gass Ch 7)

• Symbols
• connotative v. denotative meaning
• ultimate terms
• power of labeling
• Euphemisms
• Powerless language

Non-Verbal Communication (Gass Ch 8)

• Direct Effects Model of Immediacy
• kinesics
• haptics
• proxemics
• chronemics
• artifacts
• physical appearance
• paralinguistics

Small Group (Gass Ch 6)

• Conformity
• Group size, security in numbers, indoctrination, identification as variables
• Communication Characteristics 
• Group Locomotion Hypothesis
• Social Comparison Theory
• Consistency Theory
• Epistemological weighting hypothesis
• hedonistic hypothesis
• deindividuation
• social loafing

Motivational Appeals (Gass Ch 13)

• Intrinsic versus extrinsic motivation
• logical v emotional appeals
• Fear Appeals
• Appeals to Pity/Guilt
• Humorous Appeals
• Patriotic Appeals
• Sex Appeals
• Warmth Appeals
• Ingratiation

Organizational Communication (Williams Handout)

• Purpose of Mission Statements
• Mission Statement Audiences (stakeholders)